The Wellness Vocabulary Did Not Save Them

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Some people hide behind spiritual words instead of living by them. They talk about mindfulness, but have no kindness. They talk about consciousness, but treat people with disrespect.

They build “conscious” brands while operating from insecurity.

They sell “alignment” while operating from fear, judgement, competition, and ego.

I’d spent years building a loyal audience of over a million across my social platforms. I had spent a few years working with top brands, creating content I was proud of.

So when I was connected to a “wellness” startup, I was excited. I thought it would be cool to meet people who get it.  People who care about energy, integrity, creativity, etc.

I didn’t have a polished design portfolio yet, but I had the eye, the instinct, I wanted to grow creatively & build something that felt good, not just looked good.

Until the meeting started.

I could feel it in my body: the energy was off. And not just off. it was dark.

Nearly immediately, their vibes shifted into mocking, dismissive, rude, condescending. It was giving middle school bully. It was so weird, and so unprofessional.

I sat there just shocked because of how unnecessarily cruel their words and mockery felt. Especially because they are the kind of company owners that use “alignment” as a marketing word, and as I quickly realized, not as something they actually live. They spoke 'the language' (you see this often in LA) : 'mindfulness', 'purpose', 'wellness', 'mushrooms', 'healing'. The whole “we’re conscious founders” act.

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After the interview (if you could even call it that), one of the founders sent me a five minute voice memo "apologizing". (LOL)

You know it’s bad when someone needs five minutes to explain away their awful energy.

I never want to work with, or even exist around people who make others feel small to feel important. That kind of energy doesn’t build anything real, and definitely will never build a successful brand.

Now, looking back, I’m genuinely grateful for immediately seeing their true colors. These are people building brands around wellness...yet couldn’t embody the most basic form of humanity: kindness.

Anyway, it pushed me to only ever create work environments that are healthy, fulfilling and real. It pushed me to continue to only support businesses, founders, and people that honor integrity. And I will never build with people who talk about healing but refuse to do their own.

This has led me to find amazing people, and always helps weed out the bad guys. When your standards are high, people lose access to you.

High standards protect you from misaligned energy that might look like a fun opportunity.

If you’ve ever left a room feeling small, remember: that moment doesn’t define you. It exposes them.

It was never about me. It was about them. It was about their own insecurity.

You start realizing that real alignment doesn’t have to announce itself. It just is.

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The people who belittle you only reveal their limits, not yours.

Now that I’m stepping deeper into the wellness space and building my brand centered on genuine alignment, I see how crucial it is to actually practice what you preach.

I’ve witnessed every side of this industry: the real, the performative, and everything in between, and it’s made me fiercely committed to keeping my work rooted in integrity.

'ALIGNMENT' AND 'MINDFULNESS' without integrity is just branding (!!)

& Energy always tells the truth.

-Francesca